Privacy Policy
Last updated: January 2026
Information We Collect
We may collect the following types of personal information when you visit event-merch.co.uk:
- Name – if you contact us or subscribe to any newsletter.
- Email address – if you contact us or subscribe.
- IP address – automatically collected for security and analytics.
- Cookies – small text files stored on your device.
- Usage data – pages visited, time spent, referral source, device type, and approximate location.
How We Use Information
We use the information we collect to:
- Analyse website traffic and user behaviour through analytics tools.
- Track affiliate links and referrals to partner casino websites.
- Improve our content, site functionality, and user experience.
- Respond to enquiries submitted via email or contact forms.
Cookie Policy
We use cookies and similar technologies for the following purposes:
- Essential cookies – required for basic site functionality.
- Analytics cookies – help us understand how visitors use the site.
- Affiliate tracking cookies – track clicks and conversions to partner casinos.
- Preference cookies – remember choices such as cookie consent.
You can opt out of non-essential cookies by adjusting your browser settings or using our cookie consent tool where available. Blocking cookies may affect site functionality and affiliate tracking.
Third-Party Links
Our website contains links to third-party casino and affiliate websites. These sites have their own privacy policies and data practices. We do not control and are not responsible for how they collect, use, or share your personal information. We encourage you to review the privacy policy of every site you visit.
Your Rights
Depending on your location, you may have the following rights under applicable data protection laws, including the UK GDPR and Data Protection Act 2018:
- Right to access the personal data we hold about you.
- Right to rectification of inaccurate or incomplete data.
- Right to erasure (“right to be forgotten”) in certain circumstances.
- Right to restrict or object to processing.
- Right to data portability.
- Right to withdraw consent where processing is based on consent.
- Right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
If you are a California resident, you may also have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the sale of personal information. We do not sell personal information.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Analytics data may be retained in aggregated form indefinitely. Affiliate tracking data is typically retained for the duration set by the relevant affiliate programme.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: privacy@event-merch.co.uk